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Today I was talking to a customer about why your Business needs Internet Marketing Strategy? We had a very interesting conversation. He said....

"I don???t want to be number 1 in Google, I already have clients and I am doing well for B2B, so I don???t expect to be top rankings in search engines. But I wanted to know how the website can be user friendly"?

Here is the interesting part. ???How the Website can me made user friendly"? Don???t Google and other Search Engines expect the same too? Yes that is what all the search engines expect. The easier and useful for the users, the most importance it gives for ranking too.

Lets see some of the Guidelines by Google
Google Says:

Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.

Why Google says that?
So that it is easier for the users to have a clear hierarchy and text link, all users should be able to read. Text links helps everyone to view. No matter what browser, what version the user use. The text makes everyone to access.
Users don???t want to have trouble finding other pages, text link makes it easier to access other pages. If I want to buy something online, I want to know more about the company and their history, so I like to go read more about them. So make all the pages reachable from at least one static text link

Google Says:
Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.

Why Google says that?
Users don???t want be lost exploring the site, they like to easily navigate your website like a shopping complex. In case even if they were lost they can go to the maps and find their destination. And once they view they view the map, It should be easier to find their destination, so organize your site maps

Google Says:
Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

Why Google says that?
User wants to find useful information that is the reason they go online. To find information. Give visitors useful, valuable information. Give more links, tips and write articles about your expertise. Give some value to the users, they will come back to your site. Describe the content, not everyone using the internet is an expert. Help them to understand what the content is about.

Google Says:
Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

Why Google says that?
Keyword. The words users??? type to find your site. Have that word in the copy so that users know that this site is about that particular keyword. Make it easier for search engine to find your website and index it.

Google Says:
Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.

Why Google says that?
No all users can view images. It might not be compatible in all browsers. Not only the users can???t view even the crawlers doesn't recognize image.

Google Says:
Make sure that your TITLE and ALT tags are descriptive and accurate.

Why Google says that?
Give a Title and describe the alt tags. Alt tags are used to show what the image is about. Everyone needs a Title to recognize. Giving a title is giving a name. Help others know what this site is about by seeing the Title.

Google Says:
Check for broken links and correct HTML.

Why Google says that?
Nobody wants to view a bad URL or Error when they visit a site. When a user clicks on the links, they expect to go that page to view that page. Correct HTML helps and gives a standard to your website.

Google says:
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.

Why Google says that?
If you have a dynamic page make is easier for users and search engines to navigate and find out. Don???t confuse the users and the search engines

Google says:
Keep the links on a given page to a reasonable number (fewer than 100).

Why Google says that?
Don???t fill the page with link, Limit your links, again don???t confuse your users

If you have done the triple S and sucessfully sharply segmenting your sublist, then another triple treat would be most appropriate as a followup to your triple S strategy.

The triple M strategy stands for message to market match. It is mainly composed of three parts, and this is also one of the building blocks of your internet marketing career if you apply it and hone it as part of your marketing arsenal kit.

You will have to master it, in addition to other marketing techniques, so that you can make the best use of your list and your other internet marketing resources.

Make the right message

Many an internet marketer that flopped was not due to the fact that they did not have good products. Rather, they did not market it to the right people. When you have successfully determined who your target market is, the next thing you must do is to make the right message for your target market. You speak according to their need and do away with other details.

Your target market will not really care about your business unless they see that it will be beneficial to whatever it is that they are doing. Your message is important. And it must be specific and convincing if you want it to work.

Sending it to the proper market

Now that you have formulated the message, you must send it to the proper market. That???s the vital part. You having a general list and a good message do not necessarily mean you are entitled your hand out your sales pitch to everyone and get good returns for it. You have to think it over.

In your target market, there are sublists, which you may have encountered from the triple S method. And your right message must be addressed to the sublist which you deem to be able to respond to it positively.

Giving it at the proper moment in time

Timing is of the essence. It is not just enough that you labored to concoct the right message and landed it to the right target or sublist. The very important factor is the timing. When are you to give it?

You must be able to study trends and patterns within your target market to be able to use this. This is something that can be extremely powerful as you give out your sales letter or paraphernalia for your Internet marketing business.

Message your market at the proper moment. This is the thrust of the triple M strategy. When coupled with other strategies that can make you build and make the best use of your list, you will be well on your way to internet marketing success.

As you do this, remember that you cannot be completely bogged down with formulas to be able to run your business. You will have to try other techniques as well or expand whatever has been established as surefire ways to succeed in internet marketing. But trying out with the triple M strategy is a good start.